Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website.
The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which campaigns get sitelinks and what those sitelinks are and where they link to. So they can be changed out as frequently as you would like.
Of course this new feature isn’t available to all Adwords advertisers. Google is being fairly vague when they say their new ad sitelinks are “available to ads that meet our quality requirements”, but do not go into any further detail than that.
To find out if your PPC account qualifies for the new sitelinks, simple go into your Adwords account, click on a campaign, click the settings tab, and scroll down to the ‘networks, devices and extensions section. If the sitelinks are available to you, there will be an additional ‘ad extensions’ option under this category. Simply click the edit button to add your sitelinks.
I think having the sitelinks is a great way to take users directly to a contact page or form page if that is your lead type. A few of my clients do qualify for the sitelinks and I’ll be adding them into today. My advice is if you do qualify, be sure to add tracking to the additional links so you can track data separately for the sitelinks to see if they’re actually helping.