Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads.
So, here’s how they work: Google keeps a baby-fresh index of your inventory using their “organic web crawling technology”. Using this, when someone does a search that matches one of your landing pages, Google is going to generate an ad headline based on your landing page. So, the ad is still written by you, but the headline is going to match your landing page, which Google deemed relevant to the user’s search through their magic web crawlers.
Google is saying that, so far, the users in the beta have seen a 5-10% increase in clicks AND conversions with a “satisfactory” ROI. The really cool thing about this is that you can choose what to target! Target certain parts of your site, certain categories of products, only pages with certain words, or pages containing certain strings of URL. You can also use any of these as well as traditional keywords as negatives.
If you want in on this, contact your Google rep, or go here.
Thanks for reading, and stay tuned for more news updates from PPC Hero!
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