Google AdWords: Testing Job Ad Extensions?

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot).

job ad extension screenshot

This additional line of text appears to be showing the number of job placements available on the landing page that ad leads to, as well as the company web address or name. As I said before, this is being tested on the UK version of Google and with that, I had no luck getting similar results to show in the US version. Yet another note of interest: users have reported that ads with specific references to the number of jobs available in their first two lines of text are not being served with this extra extension.

So what does this mean for PPC account holders? Well unless you’re in the staffing or recruitment industries, probably not much. However, for those who are in that field, change could be coming! With this additional line being added as an extension, it’s possible that those writing the ads should consider taking out their specific job numbers from ad text to let Google do it. Why not buy yourself back some characters in your ad copy to tout some other qualification for the user? And does this tell us as marketers which ads tend to perform the best (those with specific number call-outs)?

What do you think? In the recruitment field or not, do you see yourself changing up your plans when it comes to ad writing to accommodate more specific number call-outs, etc.? What else do you see as possible advantages or drawbacks to the new ad extension? Share your thoughts and ideas below in the comments section!

For further information about this topic, check out the following links:

Thanks for reading, and stay tuned for more news updates from PPC Hero!

Personalized Training to Become a PPC Superhero

If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?

10 New Ways to Optimize Paid Search with Call Intelligence

Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...