The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is all too often overlooked in account management and how you can easily change it.
Having tools to help you form competitive research plans for PPC, learning to maximize account structure and making sure that you aren’t wasting money on your keywords are all ways to improve your PPC efficiency. But how can you achieve all of this?
Fortunately, this is an area where both Hanapin and Wordstream excel, and we have put together this toolkit to help you along with your PPC marketing down the road to success!
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