Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]

By Mark Casey | @Mark_Casey | Director of Inbound Marketing at Hanapin Marketing

The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is all too often overlooked in account management and how you can easily change it.

Having tools to help you form competitive research plans for PPC, learning to maximize account structure and making sure that you aren’t wasting money on your keywords are all ways to improve your PPC efficiency. But how can you achieve all of this?

Fortunately, this is an area where both Hanapin and Wordstream excel, and we have put together this toolkit to help you along with your PPC marketing down the road to success!

What’s Inside:

PPC Paradise Lost: Everything You Forget and Why it Costs You Success

PPC Grader: Are You Acing or Failing?

PPC Makeover Small Business Edition: Top 5 Areas for PPC Renovation
in 2014


Download the Toolkit » 

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.