Our Greatest Hits for January!

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • Learning how to predict when your PPC traffic will drop is a great way to be proactive and prevent huge mishaps! In this post I discuss ways to determine traffic patterns throughout the year like using Google Trends or your own Yahoo or Adwords reporting.
  • I happened to come across this very cool new tool in Yahoo! that allows you to import your Adwords campaigns into Yahoo! in three very simple steps. It’s called the Yahoo! Third Party Converter tool and it’s located under the import sub menu in your campaigns tab. The tool takes your raw .csv Adwords file and ‘converts’ it into the Yahoo! format for uploading.
  • One of our main goals here at PPC Hero is make our readers’ lives easier. Okay, we can’t make every facet of your life easier but we do our part to make your paid search efforts more effortless. I suffered through using MSN adCenter’s bulk upload feature and then shared my experience so that your experience won’t be as frustrating!
  • Walking a mile in a searcher’s shoes is an important part of PPC advertising. Understanding what your potential customers’s wants and needs are goes a long way in determining how you write ad texts and landing page copy. In this post – it’s all about follow through. Make a promise in your ad and deliver on that promise on the landing page!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.