We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?
The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.
Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.
Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Find out how to properly track your URLs to get the most information out of every ad click.
How to efficiently transfer ownership and successfully optimize an inherited ppc account.
A look back at the history and periodic changes of AdWords Quality Score.
The basics and best practices to setting up your first AdWords PPC account.
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In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
Explore a few free tools (with paid optional) that you can use to analyze your PPC competition and improve market share.
Instagram is one of the best networks to run ads on with over a billion users. To get results, simply creating an ad and generating cold traffic won’t do.
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.
Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.
In this guide, we delve into key topics and give best practices based on experience and Google recommendations.
Here are the 4 strategies you should implement when assuming responsibility of an account from another paid media account manager.
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