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We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?
The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.
Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.
Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Find out how to properly track your URLs to get the most information out of every ad click.
How to efficiently transfer ownership and successfully optimize an inherited ppc account.
A look back at the history and periodic changes of AdWords Quality Score.
The basics and best practices to setting up your first AdWords PPC account.
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Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile.
Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022.
Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice.
The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today.
What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.
Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how.
Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth.
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