We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?
The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.
Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.
Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Find out how to properly track your URLs to get the most information out of every ad click.
How to efficiently transfer ownership and successfully optimize an inherited ppc account.
A look back at the history and periodic changes of AdWords Quality Score.
The basics and best practices to setting up your first AdWords PPC account.
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In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today!
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path.
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
A look at ten options available for those PPC managers who have run out of growth opportunities in Google.
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. See what's available.
As a reader on PPC Hero, we're interested in what you have to say about the State of PPC industry. Will you take the 3 minute State of PPC Survey and help us inform the industry for the next 12 months?
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to...
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