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We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?
The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.
Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.
Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Find out how to properly track your URLs to get the most information out of every ad click.
How to efficiently transfer ownership and successfully optimize an inherited ppc account.
A look back at the history and periodic changes of AdWords Quality Score.
The basics and best practices to setting up your first AdWords PPC account.
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Must read: a new survey to PPC managers provides key findings of click fraud in 2022. Check out the detailed results here.
Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.
What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.
PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.
Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.
Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.
Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.
Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.
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