PPC Hero Guides

We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.


The Total Guide to Product Listing Ads

Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?


The Ultimate Guide to Paid Search Acronyms and Terminology

The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.


Ultimate Guide to AdWords Remarketing

Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.


The Complete PPC Account Audit Guide

Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.


Guide to Google’s Multi-Channel Funnels for PPC Managers

Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.

Ultimate Guide to Google AdWords Quality Score

Ultimate Guide to Google AdWords Quality Score

A thorough guide to the AdWords Quality Score.

Guide to URL Tracking in Google Analytics

Guide to URL Tracking in Google Analytics

Find out how to properly track your URLs to get the most information out of every ad click.

Guide to Inheriting PPC Accounts

Guide to Inheriting PPC Accounts

How to efficiently transfer ownership and successfully optimize an inherited ppc account.

The History of AdWords Quality Score

The History of AdWords Quality Score

A look back at the history and periodic changes of AdWords Quality Score.

Beginner's Guide To Starting An AdWords Account

Beginner’s Guide To Starting An AdWords Account

The basics and best practices to setting up your first AdWords PPC account.

PPC Guide

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...