We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love to help.
Product listing ads are a great way for Ecommerce retailers to achieve a high level of visibility in AdWords. But what’s the best way to manage them?
The world of PPC is loaded with acronyms and jargon. In this ultimate guide, PPC Hero attempts to define them all.
Remarketing is a powerful targeting method on the Google Display Network. By tailoring your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return in your accounts.
Whether you’re onboarding a new client, helping out a friend or attempting to view your own account through a fresh set of eyes, successful account audits are a big part of PPC success.
Learn the basics of multi-channel funnel reporting and how to use this information to improve performance of your PPC account.
Find out how to properly track your URLs to get the most information out of every ad click.
How to efficiently transfer ownership and successfully optimize an inherited ppc account.
A look back at the history and periodic changes of AdWords Quality Score.
The basics and best practices to setting up your first AdWords PPC account.
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Google remarketing strategies can help reel back in previously lost conversions. Learn which strategies work and apply them in your campaigns today!
Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.
It’s easy to hit a rut in your analysis. Problems become stale, questions feel like they will never be resolved, and there isn’t anything left to find in the data. This is where adding extra data sources or facets can help.
In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing.
News flash: a lead is not a lead.
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
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