Happy 10 Year Anniversary PPC Hero

By Matt Umbro | @Matt_Umbro | Associate Director of Search

It’s hard to believe, but today is our 10th anniversary! 10 years ago today, John Lee wrote our first ever post, introducing everyone to “PPC Hero, the one-stop blog for all things pay-per-click!” In this post, we laid out our goal:

To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management.

We’ve changed our design over the years, and our hero has grown up, but that goal has always remained the same. We are dedicated to providing top-notch content on a daily basis in order to give you the tips, tools, and initiatives to run your own successful PPC campaigns.

A Look-Back

So, what was PPC life like back in 2007? The short answer, a lot simpler. Here is just a small list of features that weren’t around 10 years ago:

  • Ad extensions
  • Remarketing
  • Modified broad match type
  • Bing Ads (at the time it was MSN adCenter)

In fact, many accounts weren’t even tracking conversions. Though you could track conversions, many companies looked at clicks and impressions when determining campaign success. We’ve come a long way since then!

When we started back in 2007, PPC Hero actually had a sidekick, SEO Boy.

PPC Hero and SEO Boy

SEO Boy has since retired from the superhero industry, leaving PPC Hero to fight the good fight against poor performing PPC accounts.

The original PPC Hero

Giving Thanks

PPC Hero has become a staple in the PPC industry because of you, the readers. Your continued support and yearning for PPC knowledge have pushed us to create great content that is worthy of your valuable time. We consider it an honor to give back to the community that we have all benefited from. Over the years, our hero has matured with all that we have learned from you.

New PPC Hero

Here’s To The Next 10 Years…And Beyond

Who knows what the PPC industry will be like in 2027. We may consider what we are doing now simple in the same way we look back at PPC in 2007. In any event, we hope to continue covering this amazing industry that we all belong to and providing you with engaging content.

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