As you know, we are a festive bunch here at PPC Hero. Our friendly neighborhood paid search marketing superhero is a big fan of every holiday (see the evidence here!). We would like to wish everyone a happy Cinco de Mayo! (Yes, we are a couple days early!) And keep in mind that Cinco de Mayo is not a celebration of Mexican independence but the holiday commemorates an initial victory of Mexican forces led by General Ignacio Zaragoza Seguín over French forces in the Battle of Puebla on May 5, 1862.