Happy Cinco de Mayo from PPC Hero!

As you know, we are a festive bunch here at PPC Hero. Our friendly neighborhood paid search marketing superhero is a big fan of every holiday (see the evidence here!). We would like to wish everyone a happy Cinco de Mayo! (Yes, we are a couple days early!) And keep in mind that Cinco de Mayo is not a celebration of Mexican independence but the holiday commemorates an initial victory of Mexican forces led by General Ignacio Zaragoza Seguín over French forces in the Battle of Puebla on May 5, 1862.

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How to Use the New AdWords UI Like a Boss

In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.