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In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google and Microsoft.
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.
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