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Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.
One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.
Does the URL displayed in your ad make an impact on performance? In this article, we are going to show you that it can make a difference.
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