I’m sure you all have the 15th anniversary of the first installment of the Harry Potter series marked on your calendars…. but for those stragglers out there, today in 1997 Bloomsbury published the first novel of the monumental phenomenon, Harry Potter and the Philosopher’s Stone. I’m not expecting everyone out there to have named their cat after a Harry Potter character (cough Bellatrix cough), but this is a monumental occasion to be celebrated! So get your wizard wands and Harry spectacles out of your costume box and get ready to celebrate The Boy Who Lived in a way Muggles could never understand! Have a pint of Butterbeer on me, gents!
How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.