Harry Potter's Anniversary

I’m sure you all have the 15th anniversary of the first installment of the Harry Potter series marked on your calendars…. but for those stragglers out there, today in 1997 Bloomsbury published the first novel of the monumental phenomenon, Harry Potter and the Philosopher’s Stone. I’m not expecting everyone out there to have named their cat after a Harry Potter character (cough Bellatrix cough), but this is a monumental occasion to be celebrated! So get your wizard wands and Harry spectacles out of your costume box and get ready to celebrate The Boy Who Lived in a way Muggles could never understand! Have a pint of Butterbeer on me, gents!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.