Have You Seen This? Expanded Product View on Google PPC

Today, Marketing Pilgrim discussed something new in Google search results – expanded product views in AdWords ads!  The example given was for Blue Nile, the massive diamond retailer.  The regular PPC ad is still intact, but there is a plusbox under the ad that says “show more products…”  

Once opened, images and expanded descriptions are displayed below the normal PPC ad.

Crazy stuff.  In the comments of the Marketing Pilgrim post, Jordan McCollum speculated that this could be a by-product of Google Base.  I’m inclined to agree.

Has anybody else seen this or read other updates on this new Google AdWords enhancement?

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.