In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords.
Negative keywords are the keywords you add into your account that you don’t want your ads to show for. There are a few different ways to find negatives, and there are also a few different ways to exclude them.
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
Hero Academy features short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google, Facebook, and Microsoft ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.
Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all 30+ videos currently in the Academy and all the new ones added thereafter.