The PPC Hero and Hanapin Marketing team is proud to unveil the 2012 Hero Conf Agenda!  Day 1 of the conference will include a variety of exciting sessions on topics ranging from Retargeting to Advanced Mobile Marketing to a Landing Page Clinic.  Day 2 will include informative one-on-one workshops with the PPC Hero team. Check out the full list of speakers here, and check out the Hero Conf website to learn more!

And remember, if you register before December 31 you will receive an ADDITIONAL $100 discount!  Use discount code “JINGLE” to receive the special price!

Agenda and Session Topics*

Sunday, April 15, 2012 (Indianapolis, Indiana)

7:30pm-8:30pmPre-Conference Networking Event

Location: TBA

Monday, April 16, 2012

7:15am – 8:15amBreakfast

Location: Indiana F-G

8:15am-8:30amWelcome To Hero Conf

Speaker: Pat East, President & CEO of Hanapin Marketing

Location: Indiana F-G

8:30am – 9:15amKeynote Address

Speaker: TBA

Location: Indiana F-G

9:15am – 9:30amBreak
9:30am – 10:15amHistory & Future of PPC

Speaker: Kevin Lee

Location: Indiana F-G

10:30am–11:45amPanel Discussions:
Advanced Mobile Marketing

Moderator: Matt Van Wagner

Speakers:Crystal Anderson, Jeff Allen, Robert Brady, TBA

Location: Indiana F-G


Moderator: Joe Kerschbaum

Speakers:Brad Geddes, Joanna Lord, Lisa Raehsler, Nate Jeo.

Location: Michigan/Texas,

Account Structure

Moderator: Andrew Goodman

Speakers: Elizabeth Marsten, John Lee, Matt Umbro, Melissa Mackey, Shawn Livengood,

Location: Florida/Illinois

11:45am– 1:00pmRoundtable Lunch with the Experts

Location: Indiana F-G

1:00pm – 1:45pmRetargeting Case Study

Speaker: Marc Poirier

Location: Indiana F-G

1:45pm-2:15pmNetworking Break
2:15pm – 2:50pmQuality Score

Speaker: Brad Geddes

eCommerce PPC

Speaker: Lisa Raehsler


Speaker: Andrew Goodman

2:50pm-2:55pmSession Change Break
2:55pm-3:30pmRevenue and Lead Generation through Conversion Tracking

Speaker: Matthew Umbro

Ad Copy

Speaker: Elizabeth Marsten

Sponsored Session by Acquisio
3:45pm-4:30pmRunning Great Campaigns on a Small Budget

Speaker: Matt Van Wagner

Tips for Managing a Medium to Large Budget Account

Speaker: Melissa Mackey

Landing Page Clinic

Speaker: Joe Kerschbaum

4:40pm-5:15pmConversion Rate Optimization

Speaker: Joanna Lord

5:15pm-6:00pmAfternoon Session

Speaker: TBA

6:10pm-6:40pmAfternoon Session: TBA

Speaker: Elizabeth Burkholder


Speaker: TBA

Location: Indiana F-G

7:30pm-8:30pmNetworking Cocktail Reception

Location: TBA

Tuesday, April 17, 2012

8:00am – 9:00amBreakfast

Location: Indiana F

8:45am – 9:00amIntroduction To 1-1 Sessions

Speaker: Pat East, President & CEO of Hanapin Marketing

9:00am – 10:00am1-1 Sessions: Topic TBA

Location: Indiana F

10:00am – 10:10amBreak
10:10am-10:45amSession: TBA

Speakers: TBA

Location: Indiana F

10:45am – 11:45am1-1 Sessions: Topic TBA

Location: Indiana F

11:55am-12:15am1-1 Sessions: Topic TBA

Location: Indiana F

12:15pm-12:30pmDay 2 Closing Remarks

Speaker: Pat East, President & CEO of Hanapin Marketing

Location: Indiana F

12:30pm – 1:30pmLunch

Location: Indiana F

*Agenda is subject to change.  Titles will be announced at a later date.

Hero Conf is Presented by:

Hero Conf Platinum Sponsor:

Hero Conf Gold Sponsor:

Hero Conf Sponsors:

We look forward to seeing you in Indianapolis!