Hero Conf Experts Share Their Session Takeaways!
March 24, 2016
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don’t miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia.
When Abandoning Best Practices is the Right Thing to Do
“We have these best practices in the industry, but sometimes the best way ignores things like time, resources and other constraints. I’ll walk through when you should ignore best practice.” -Brad Geddes, Certified Knowledge
The Top 7 Facebook & YouTube Video Advertising Hacks of All Time
“I’ll be sharing how to kill it on Facebook Video Ads and YouTube Video Ads using some really weird strategies to build your brand and drive conversions.” -Larry Kim, Wordstreawm
Advanced Bidding in 2016
“I get a lot of great questions from smart advertisers about what they want bidding tools to do. I’ll be coming with a few of my secret tools that I’ve never shared before, that hopefully you’ll find useful to you!” -Chris Haleua, Adobe
Bid Optimization in a Mobile-First World: Why You Can’t Afford to Ignore Calls
“Paid search will drive 54 billions calls to US businesses this year; you can’t optimize your campaigns without call attribution insights.” -Susan Bryant, DialogTech
Google Shopping: It’s the Setup, Silly.
“If you aren’t setting up you Shopping campaigns to bid differently for different search intent, you are holding back your accounts potential.” – Kirk Williams, Zato
Advanced: An Attribution Model Built to Meet the Modern Customer
“You’ll learn to move off last click and take a more holistic view of your business.” -Duane Brown, Unbounce
B2B PPC: Exploding B2B Conversion Rates with Hypertargeting and LinkedIn
“You can create the most powerful retargeting audiences money can buy, using LinkedIn Ads!” AJ Wilcox, B2Linked.com
Make Your Ad The Superhero
“There are four key emotional triggers that enable users to click and convert on PPC ads. I’ll share those.” Helen Edwards, Bevspot
We’re excited to share these and other fantastic sessions as part of an agenda packed with the most pressing issues facing PPC marketers today. Don’t miss your chance to be part of the PPC Conference of the Year. Seats are nearly gone!
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Personalized Training to Become a PPC Superhero
If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?
Leveraging Custom Intent Audiences on YouTube
Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!
My Top Failures as a PPC Account Manager
Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Why You Should Test Target ROAS Bidding for Shopping Campaigns
The case for testing Target ROAS bidding for AdWords shopping campaigns, plus tips on how to successfully set up such a test.
10 New Ways to Optimize Paid Search with Call Intelligence
Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.
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