How Does AdWords Work? An Overview Of Google’s PPC Advertising Platform

When a user performs a search for a product or service, Google scans millions of websites to provide relevant, organic search results. With Google AdWords, an online advertising platform, a business can get great visibility even if their listing is not found within the organic search results.


An AdWords account is comprised of Campaigns, Ad Groups, Ads, and Keywords. All sections are tightly themed around and relevant to your offered products or services. With AdWords, you can:


  • Set and control your PPC advertising budget (you only pay when someone clicks on your ad)
  • Create ads that will show when your keywords enter the auction
  • Control when, where, and to whom your ads show
  • View reports at the keyword, ad group, campaign, or account level in order to analyze and optimize performance
  • Display Google ads on a wide network of sites across the web


So How Does AdWords Work?


Let’s say you own a flower shop in Boston, Rosie’s Flowers and Gifts, and have set up an account with Google AdWords. Someone living in Boston searches for a florist by typing “local florists” into the Google search page. Because you have bid on the keyword “local florist”, you are entered into the auction to appear above or alongside the organic listings that will populate the search results page. The person looking to buy flowers sees your ad, clicks the ad, and now you have a potential customer on your site.


Image of PPC listings


With millions of searches happening on Google every day, using AdWords as a PPC advertising platform can give an advertiser a competitive edge.


To learn more about the ever-expanding capabilities of Google AdWords, check out PPCHero. And please contact us if you are interested in learning about our PPC Management services.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.