Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app. As the industry focus shifts to display, the mobile space is quickly becoming a powerful tool to help increase awareness and conversions.
So how exactly do you target the right people and optimize your campaigns? In this webinar recording, Hanapin’s Kelly Pollock and Dialogtech’s Kelley Schultz will walk you through how to improve your audiences and messaging, reach new customers and increase clicks, calls and conversions through mobile display marketing.
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