How To Succeed On The Display Network

By Bethany Bey | @Hanapin

Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month’s PPC Hero series on How To Succeed On The Display Network is for you.

I’ve heard the Display Network referred to in many different ways, from the dark side to the black hole of PPC, but Ithink it’s best described as the yin to the Search Network’s yang.  If managed effectively, the Display Network can allow you to reach a wider audience than you thought possible. This is why we are focusing our efforts this week on taking a deeper look at Display to give you the knowledge to create successful PPC Display campaigns.

Here’s a sneak peak at what’s to come this week:

Monday: Google vs. Bing “Content” Network: Similarities and Differences

Tuesday: Display Network Management Best Practices

Wednesday: Newest Developments for the Google Display Network

Thursday: Developing A Display Network Strategy.

Friday: Series Wrap-Up

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...

x

Enter your email address below.