In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when these theoretically “guaranteed” campaigns fail you? Should you even try again?
In this webinar recording, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what should work fails you. You’ll become confident in your campaigns so you can use them to radically change your accounts…for the better.
Senior Production Specialist, Hanapin Marketing
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