The Art and Science of PPC Account Structures
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.
Until now, there was no roadmap to help individuals and search engine marketing (SEM) firms successfully inherit and optimize a large-scale pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set.
Optimizing a pre-existing PPC campaign requires a different mode of thought as well. PPC accounts are actually quite fragile, and if you come in and try to fix everything at once, you will be the proverbial raging bull in a china shop, regardless of your best intentions. You need to gain your footing within the account quickly and make methodical changes that will help you make the biggest progress at the fastest pace-while not disrupting, or even hindering, the campaign’s performance.
As a search marketing expert, you need to be able to take a pre-existing PPC account, “stop the bleeding,” and “heal” the account quickly and efficiently-and then take the account to the next level. This document lays out a plan to help you do just that.
Before You Inherit the Account
Ongoing Management and Optimization
Browse By Category
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.
Cold calling is an effective marketing strategy when done right. Here are the best techniques 1. Identify prospects 2. Use a proper approach 3. Find the right time to call 4. Understand your products
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
Analyzing B2B vs B2C marketing methodologies to understand key differences in their goals, target market, relationship building, and purchasing process.
Amazon listing optimization is crucial due to growing competition. This article is full of essential tips for SEO. Grow your traffic and generate more profit!
We’re excited to announce that in April 2023 Hero Conf Austin will be back for its tenth year anniversary. Secure your seat TODAY!
Paid social and pay-per-click advertising can be challenging, but it effectively promotes a business. This article will help you implement B2B marketing campaign strategies.
Save time and Become the Hero with updates from PPC Hero in your inbox!
You are about to delete this job.
Are you Sure you want to delete this job post?
Enter your email address below.