Maintaining a frequent line of communication with your client is of utmost importance. A great, easy way to do this is to prepare weekly or monthly reports that are delivered at regularly scheduled intervals.
Before you go gung-ho and create thirteen different reports with every bit of data possible, think about it for a second: your client is busy. Your client likely hired you for a reason: because they didn’t know how or didn’t want to do the PPC work themselves. Keeping this in mind, determine the list of the top key performance indicators (KPIs) your client feels are most important and focus your reports on this information. Gather these KPIs and put them into a nice, easy-to-understand spreadsheet and you are on your way to providing a thorough, constant source of information to your client.
There are typically going to be KPIs that are mission critical, no matter who your client is, such as revenue and leads. The best way to find out these KPI is to ask. Your client may ask for detailed, lengthy reports, but you should definitely communicate that it would be best for both parties if you provide simple, useful reports that break down the most important information about the campaigns. The last thing you want to do is spend an unnecessary amount of time compiling a complex report, only to have it glanced at and promptly discarded by your client. The key here is communication.
Here are some critical questions to ask of yourself and your client before collecting data and compiling reports:
Ask these questions of yourself and your client, get the answers, define clear boundaries, outline your reports, and then get going on them. From here, you should be well prepared to provide ongoing reporting to your clients.
|<< How Manage and Optimize Second-tier PPC Search Engines||Learn What to Do When Your Account Optimization Doesn’t Work as Planned >>|
|Table of Contents|
Browse By Category
CPCs are spiking, while Google, Facebook, and Microsoft are implementing more targeting options and automation while removing controls marketers use to prevent wasted spend.
Cold calling is an effective marketing strategy when done right. Here are the best techniques 1. Identify prospects 2. Use a proper approach 3. Find the right time to call 4. Understand your products
Check out these PPC marketing strategies to make sure you're on the right path for your SaaS Company. Skyrocket your brand now!
Google added more metrics and functionalities to custom columns. Get to know what you need to get started and create your own custom insights.
Analyzing B2B vs B2C marketing methodologies to understand key differences in their goals, target market, relationship building, and purchasing process.
Amazon listing optimization is crucial due to growing competition. This article is full of essential tips for SEO. Grow your traffic and generate more profit!
Save time and Become the Hero with updates from PPC Hero in your inbox!
You are about to delete this job.
Are you Sure you want to delete this job post?
Enter your email address below.