The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Creating a smart account structure helps keep your keywords organized, saves you time, and helps improve your quality scores with Google. If Google AdWords can see that your keywords are in highly targeted ad groups with well-written and highly targeted ad texts, you’ll likely get a great quality score, which helps you rank higher in Google but pay less.
Once you have developed this well-organized and optimized account structure, why do the work all over again for adCenter? It only makes sense to take all that hard work you put into Google and translate it into a well-organized and optimized adCenter PPC account too. Doing this not only saves you time but also will keep all your campaigns and keywords organized throughout the search engines for maximum organization.
Below are the best ways to upload your Google campaigns into adCenter with ease.
And it’s just that easy! Well, almost. Actually, when you don’t have any errors within your upload, this tool works very well. Here is a laundry list of things to watch for when you’re using this feature:
All in all, AdCenter’s import feature works well once you know the little things that can trip you up. These tips should help you upload information faster and with fewer headaches.
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We’re celebrating a week of Excel, an essential tool in any PPC marketer’s life. In these webinars, Hanapin experts will offer up tools and functions that can make your job easier and more efficient.