Are PPC Ads Beating Organic Listings for Clicks?

By Bethany Harvey | @Hanapin

You’ve heard it before- “I never click sponsored ads.” I’ll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these paid sections more prominent and more engaging, I’m sure you’re curious as to how well paid advertisements are performing in comparison to organic listings.

According to Wordstream, it turns out that while organic searches receive more overall clicks, paid advertisements beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. So, is PPC losing the battle, but winning the war?

Check out their infographic below (click the image and zoom to see full-sized) and the rest of their research to see who is winning the War on Clicks!

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