Are PPC Ads Beating Organic Listings for Clicks?

You’ve heard it before- “I never click sponsored ads.” I’ll admit I was an anti-ad clicker prior to joining the paid search industry as well. So, with the skepticism of the PPC ad, but with the search engines making these paid sections more prominent and more engaging, I’m sure you’re curious as to how well paid advertisements are performing in comparison to organic listings.

According to Wordstream, it turns out that while organic searches receive more overall clicks, paid advertisements beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. So, is PPC losing the battle, but winning the war?

Check out their infographic below (click the image and zoom to see full-sized) and the rest of their research to see who is winning the War on Clicks!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.