The 2020 PPC Hero Summit is a half-day, free online event that starts on Wednesday, February 12th at 11am EST. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you’ll get strategies and tips that you can implement right away in your accounts for better performance. 


The topics will span from search trends to remarketing in a post-cookie world to audience targeting and AI/Machine Learning. You’ll learn innovative strategies that will help you become a smarter and more effective marketer in 2020.

Speakers include a variety of marketing experts like Jeff Allen, Purna Virji, Frederick Vallaeys, Mary Hartman, Larry Kim, and Carrie Albright.

AND, you’ll get a chance to get even more up, close and personal with the presenters! After each session, you can jump on a special slack channel for the Summit where you can ask questions and participate in discussions with the speakers.


Throughout the event, we’ll be doing contests to give away the tickets. Make sure you are watching, so you see when the contests happen, and have a Twitter handle ready. The contests will be explained during the event, but you’ll answer on Twitter with the hashtag #ppcherosummit.

BUT ALSO, we’re giving away tickets to people just for registering. So if you register AND you participate in the Twitter contests during the event, you have double the chances of winning a free ticket to Hero Conf Austin.

WHEW….that was a lot of info at once!:) Basically, you should just register for the Summit, so you can be a part of all the cool things happening this week.

Here’s a look at the agenda:

11:00am – 11:30am EST: 2020 Search Vision: Where is the Industry Headed?

11:30am – 12:00pm EST: The Secret to Unlocking Real Content Marketing ROI Lies within PPC

12:00pm – 12:30pm EST: How to Do Smarter Remarketing in a Post Cookie World

12:30pm – 1:00pm EST: Powerful Facebook Strategies to Grab Your Customers’ Attention

1:00pm – 1:30pm EST: ABM + Paid Media: Turn Your Dream Accounts into Customers

1:30pm – 2:00pm EST: Get Innovative with Your Audience Targeting in Search and Social

2:00pm – 2:30pm EST: Beyond the Engines’ AI: Make Machine Learning Work for YOUR Brand

2:30pm – 3:00pm EST: How to Easily Translate Paid Media Performance to your CMO

Can’t make it?

That’s ok! We’ll email all registrants the recording and slides after the Summit is over, so even if you can’t attend, register anyway to get super valuable PPC content from the blog writers that live, breathe, and love digital marketing. (AND REMEMBER, you’re automatically entered to win a Hero Conf Austin ticket just by registering)

See you soon, heroes!