Let the Adventure Begin

Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information beginners will find a useful tool to get their foot in the proverbial PPC door. But rest assured you experts, we won’t let this deter us from digging down into granular, detailed analysis as well.

To start things off with a bang, we will soon release our first free white paper, Welcome to the Panama Jungle. This helpful handbook details the ins and outs of Yahoo! Search Marketing’s new PPC interface. Check in on the adventures of PPC Hero often (subscribe to our RSS feed), as we will be posting tips, tricks and news on the ever-changing landscape of paid search marketing.

How to Use the New AdWords UI Like a Boss

In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.