Let the Adventure Begin

Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.

Our goal: To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management. We intend to meet this challenge with helpful strategies developed by our team, site & landing page reviews, PPC case studies, and related news updates. It is our hope that amidst this array of information beginners will find a useful tool to get their foot in the proverbial PPC door. But rest assured you experts, we won’t let this deter us from digging down into granular, detailed analysis as well.

To start things off with a bang, we will soon release our first free white paper, Welcome to the Panama Jungle. This helpful handbook details the ins and outs of Yahoo! Search Marketing’s new PPC interface. Check in on the adventures of PPC Hero often (subscribe to our RSS feed), as we will be posting tips, tricks and news on the ever-changing landscape of paid search marketing.

New Research! The State of Paid Social

In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.