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11:00am – 11:30am EST
Machine Learning in Today’s Paid World
Presenters: Jeff Allen & Brad Geddes
President of Hanapin Marketing, Jeff Allen, and Brad Geddes, will discuss where we are with machine learning in today’s paid advertising world. They’ll answer key questions like if automation will cost jobs, the skills people should know, and what things people are better at than machine learning.
11:30am – 12:00pm EST
Creating a Killer Paid Search & Paid Social Strategy
Presenters: Michael Knight & Aaron Childs
Without a solid strategy, it’s hard to implement the right tactics to effect positive outcomes for your paid search and paid social accounts. In this session our Account Managers, Michael Knight and Aaron Childs, go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan.
12:00pm – 12:20pm EST
Important 2018 Google AdWords Updates
Presenter: Matt Umbro & Fred Vallaeys
2018 has only just begun, but Google is already in full force, rolling out new updates and features. Join #PCCChat Founder and Hanapin expert, Matt Umbro, and Optmyzr Founder, Frederick Vallaeys, for a quick session on the updates you need to be talking about and working into your current PPC plan. *We’ll take a 10 minute break before starting the next session!
12:30pm – 1:00pm EST
CRO 101: What it is and Why it Matters
Presenters: Samantha Kerr & Kate Wilcox
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts discuss what it is, the tools you need, how it works with your paid efforts, and why it’s such an important element to your marketing strategy. Plus, they’ll go through a few of our own success stories.
1:00pm – 1:30pm EST
A Step Ahead: Analyzing Your Competition
Presenters: Jacob Brown & Rachael Law
Take a deep dive into the tools, tactics and updates you need to effectively analyze your competitors with our Senior Analysts, Jacob Brown and Rachael Law. They’ll discuss Auction Insights, the Ad Matrix, Competitor Insight Tools, and industry trends and updates.
1:30pm – 2:00pm EST
When & How to Pivot Your PPC Strategy
Presenters: Carrie Albright & Jacob Fairclough
With Associate Director of Services, Carrie Albright, and Sr. Analyst Jacob Fairclough, learn what steps you can take when your current PPC efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.