The 2016 PPC Hero Live Summit was an all-day online digital summit featuring 7 PPC sessions with the writers behind PPC Hero. Whether you are just diving into the world of PPC, looking for more advanced optimizations for your accounts, or needing market expansion ideas for your business, the Live Summit had something for you. The recordings and slides are now available. Register to watch.


Register for the recordings and slides below.



10:00am – 10:45am EST

Welcome & PPC Trends

Presenters: Jeff Allen & Kayla Kurtz
President of Hanapin Marketing, Jeff Allen, and Digital Marketing Advisor, Kayla Kurtz, welcome all attendees to the Live Summit and discuss current trends impacting the PPC market today.


11:00am – 11:45am EST

Building a Solid Foundation for Your PPC

Presenters: Jacob Brown & Matt Umbro
Founder of #PPCCHAT and Blog Manager of PPC Hero, Matt Umbro and Sr. Account Manager and excel guru, Jacob Brown, discuss what you should be doing to ensure you have built a solid foundation for your PPC accounts. Their session includes new releases and features in Beta that you should be using.


12:00pm – 12:30pm EST

The Importance of Asking and Identifying The “Why” of your Results

Presenter: Jeff Allen
Join Hanapin’s President, Jeff Allen, for a session on why it’s important not just get results, but to ask why you got that result and identify how those results can impact your overall marketing strategy.


12:45pm – 1:30pm EST

Advanced Account Analysis & Optimizations

Presenters: Jacob Fairclough & Carrie Albright
Get an inside look at how Hanapin experts identify key trends and gaps within clients’ accounts. Sr. Account Analyst, Jacob Fairclough, and Sr. Account Manager, Carrie Albright discuss how to locate optimization opportunities and make changes that deliver positive results.


1:45pm – 2:30pm EST

Mastering PPC & Its Impact on Your Overall Marketing Strategy

Presenters: Jeff Baum & Diane Anselmo
Taking a deep dive into tactics for advanced PPC pros, Associate Director of Services, Jeff Baum, and Sr. Account Manager, Diane Anselmo, discuss how to build sophisticated campaigns, as well as provide insights into how PPC can help optimize your overall marketing strategy.


2:45pm – 3:15pm EST

Time To Diversify: Market Expansion Opportunities

Presenters: Cassie Oumedian & JD Prater
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait!

PPC Hero Summit Panel

3:30pm – 4:00pm EST

Live Q&A: PPC Hero Summit Panel

Join the presenters of the Summit for a live question and answer session. Live questions will be taken through Twitter on #ppcherolive during the session and will also include questions from throughout the day.