Local Online Ads Made Easier with Google AdWords Express

By Kayla Kurtz | @one800kayla | Senior Digital Advisor at Hanapin Marketing

Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service:
 

Basically this is a simpler, easier-to-start version of AdWords for local business owners who are interested in very targeted online advertising, with little maintenance necessary after start-up. AdWords Express allows a local business owner to provide some basic business information, create an ad and get a campaign up and running in just a few short steps.

The benefits? This could help those business owners who are slightly fearful of the online marketing world find the courage to dive on in to the shallow end with this Google-managed and locally targeted version of AdWords. The drawbacks? Google says they will determine which queries and searches should trigger your ads, which definitely limits the control the user has on their account and how it spends and that could turn people away before they see the true benefits of online advertising.

What do you think? Will AdWords Express serve as a gateway for users into the full world of AdWords or scare them away due to lack of control? Share your thoughts and ideas in the comments section below!

For further information about this topic, check out the following links:

Thanks for reading, and stay tuned for more news updates from PPC Hero!

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.