In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals.
In the webinar, experts from Visual Website Optimizer and Hanapin Marketing discuss secrets to keeping your account unified and hard data behind what works and what doesn’t.
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