Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More
July 16, 2014
Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business to your AdWords account. Allowing you to use Account-Level Location Extensions. [Search Engine Land , Search Engine Watch]
Google AdWords’ New PLA Test Groups Products by Price. Will Product Listing Ads create a change in pricing strategy? [Search Engine Land]
Google continued to put focus on Shopping Campaigns by creating a bulk upload feature for Shopping Campaigns. [PPC Hero]
Google does away with author photos on SEO results, could have resulted in a boost in CTR for Paid Ads [Wordstream]
Not only did Google go away from real author images. Google+ no longer requires a persons real name. [Marketing Land]
Bing explained the new features they have available, along with explaining why advertising on Bing is important, as they see a 30% increase in clicks. [Bing Ads]
Will in-car Wi-Fi effect online advertising in certain industries? [ClickZ]
Latest From PPC Hero:
- Guest blogger from Nerds Do It Better, Adam Lundquist, wrote on Long-Tail Keywords.
- Hanapin Marketing Associate Director, Jeff Baum gave 6 Tips For Performing an Effective PPC Audit.
- Jeremy Page, Product Development Manager at Hanapin Marketing, gave us 2 Tools To Improve Your AdWords Account’s ROI
- Amanda West-Bookwalter, Senior Account Manager at Hanapin, gave 4 tactics that will allow you to to put focus on good traffic, and weave out the bad.
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