New Filters and Global Settings in Google Search Based Keyword Tool
April 22, 2009
Google announced yesterday an update to the search based keyword tool within AdWords.
1. New Filters
Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific keywords.
The monthly searches filter allows you to enter a maximum or minimum number for search volume average for a month.
Competition Filter allows you to set the degree to which a keyword will have competition in placement for in the Google SERPS. You can set this to low, medium or high.
Ad share means you can set a maximum or minimum percentage for which an ad for your site appeared for the given keyword.
While Search share represents a maximum or minimum percentage for which your site appeared in the first page of search results for the query. The ad share and search share filters help you customize your results to focus on queries where you’re not showing up in the natural search-results.
And finally, the URL contains filter allows you to find the best page on your website that matches your keyword.
2. Country, Language and Currency Settings
After you set any filters, you can set up the keyword tool to only give you search volume estimates on specific countries and languages. The default will show results from every country. However you can switch to get information from almost any country, language and currency you wish. This is great to determine if you should begin a geo-targeted PPC campaign to target specific countries.
I think these new additions are nice and will come in use at some point while managing my PPC campaigns, but definitely not for each account I have. Google makes improvements to their tools based of advertiser comments, so the more you comment the more likely an addition you recommend will make the cut!
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!