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New to PPC Hero?
Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you’ll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you’re new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit.
Who is PPC Hero?
PPC Hero’s mission is to educate the world on the finer skills and basic techniques of successful pay per click management. Written by the fabulous team of PPC managers from Hanapin Marketing, it is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun!) resource to help navigate the world of PPC.
What do you write about?
We write about anything and everything related to pay per click, from our opinion on the latest PPC new to in-depth account case studies. Our blog is updated daily, so you’ll always find something fresh to read when you visit. We also have great resources where you can find more in-depth PPC information.
PPC Hero writes a monthly blog series the second week of each month for those PPC topics that need just a little more dedication than a single post. You can find all of our series via the Blog Series Tab at the top.
We have put together a collection of PPC Hero Guides to help you better understand the larger aspects of pay per click management along with several tips for success. Our Ultimate Guide to Quality Score is consistently our top
Here you’ll find are most-viewed posts for the past 90 days and past year. If our current readers loved them, it’s likely that you will too!
Want to learn more about a specific topic? Check out our categories tab to find all the articles related to the topic you’re interested in.
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How Ecommerce Brands Can Benefit From A Growing IoT Market
Given the steady growth of the IoT market, what can ecommerce brands do to take advantage? Let’s take a closer look at the possibilities.
[Updated] The Beginner's Guide To Setting Up A Google Ads Account
Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.
New Release! Paid Advertising Trends for Ecommerce Marketers
Hanapin's newest short report on ecommerce. It covers trends & benchmarks, where dollars are being invested, and our thoughts as an agency on what's happening.
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.
Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Tabool...
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event that features Google, Microsoft, and Taboola.
5 Essential Facebook Ads Audiences for 2020
This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.
Hero Conf Is As Legit As People Say It Is - See For Yourself
We’re serious about paid advertising at Hero Conf, but that doesn’t mean we can’t have a good time too. Here’s what other people had to say about Hero Conf last spring.