New to PPC Hero?

Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you’ll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you’re new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit.

Who is PPC Hero?

PPC Hero’s mission is to educate the world on the finer skills and basic techniques of successful pay per click management. Written by the fabulous team of PPC managers from Hanapin Marketing, it is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun!) resource to help navigate the world of PPC.

What do you write about?

We write about anything and everything related to pay per click, from our opinion on the latest PPC new to in-depth account case studies. Our blog is updated daily, so you’ll always find something fresh to read when you visit. We also have great resources where you can find more in-depth PPC information.

Blog Series>>

PPC Hero writes a monthly blog series the second week of each month for those PPC topics that need just a little more dedication than a single post. You can find all of our series via the Blog Series Tab at the top.

PPC Guides>>

We have put together a collection of PPC Hero Guides to help you better understand the larger aspects of pay per click management along with several tips for success. Our Ultimate Guide to Quality Score is consistently our top


Here you’ll find are most-viewed posts for the past 90 days and past year. If our current readers loved them, it’s likely that you will too!


Want to learn more about a specific topic? Check out our categories tab to find all the articles related to the topic you’re interested in.

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70/20/10 PPC Budgeting

Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.

The Top 3 Updates From Bing in 2019

From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first four months of 2019. 

Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23

Hero Conf Philly is Tuesday, April 23 - Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You'll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as...

Brand Attention: The metric you are not thinking about

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective...


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