February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms.
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Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you’ll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you’re new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit.
Who is PPC Hero?
PPC Hero’s mission is to educate the world on the finer skills and basic techniques of successful pay per click management. Written by the fabulous team of PPC managers from Hanapin Marketing, it is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun!) resource to help navigate the world of PPC.
What do you write about?
We write about anything and everything related to pay per click, from our opinion on the latest PPC new to in-depth account case studies. Our blog is updated daily, so you’ll always find something fresh to read when you visit. We also have great resources where you can find more in-depth PPC information.
PPC Hero writes a monthly blog series the second week of each month for those PPC topics that need just a little more dedication than a single post. You can find all of our series via the Blog Series Tab at the top.
We have put together a collection of PPC Hero Guides to help you better understand the larger aspects of pay per click management along with several tips for success. Our Ultimate Guide to Quality Score is consistently our top
Here you’ll find are most-viewed posts for the past 90 days and past year. If our current readers loved them, it’s likely that you will too!
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How To Get More Out Of Excel Solver
Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.
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Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Cookieless Marketing: How Account Directors Can Be Part of the Solution
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
How To Use Facebook Messenger Ads To Grow Your Network
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
4 Best YouTube Retargeting Strategies that Work in 2021
90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing.
How To Be Successful While Onboarding Virtually: New Hires, Human Resources...
After almost a year, the world is still trying to get used to onboarding virtually and making new hires feel well trained and welcomed, even from miles away.
20+ Sessions To Boost Your PPC Insights
We have created a program that gathers 20+ industry experts who will share with you the latest trends in paid media, plus impactful networking sessions with peers to get refreshing insights.