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Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you’ll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you’re new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit.
Who is PPC Hero?
PPC Hero’s mission is to educate the world on the finer skills and basic techniques of successful pay per click management. Written by the fabulous team of PPC managers from Hanapin Marketing, it is our hope that amidst this array of information, rookies and veterans alike will find a useful (and fun!) resource to help navigate the world of PPC.
What do you write about?
We write about anything and everything related to pay per click, from our opinion on the latest PPC new to in-depth account case studies. Our blog is updated daily, so you’ll always find something fresh to read when you visit. We also have great resources where you can find more in-depth PPC information.
PPC Hero writes a monthly blog series the second week of each month for those PPC topics that need just a little more dedication than a single post. You can find all of our series via the Blog Series Tab at the top.
We have put together a collection of PPC Hero Guides to help you better understand the larger aspects of pay per click management along with several tips for success. Our Ultimate Guide to Quality Score is consistently our top
Here you’ll find are most-viewed posts for the past 90 days and past year. If our current readers loved them, it’s likely that you will too!
Want to learn more about a specific topic? Check out our categories tab to find all the articles related to the topic you’re interested in.
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Multiple CID Madness: Managing One Client Over Many Accounts
This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.
How to Create a Facebook Funnel With Buyer Personas
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel.
Ecommerce Ad Updates You Should Know As We Approach Q4
This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strate...
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.
Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.