News Update: Google for Agencies—Resources Streamlined!
May 10, 2011
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post .
From this site, agency reps can see examples of outstanding campaign structures and the tools used to get there. There are also training programs, including one for the Google AdWords Certification program, links to blogs and newsletters, and even a toolkit containing tools that can aid in increasing the success of client accounts.
It’s important to note that while none of the components of Google for Agencies are new, the fact that they are all now accessible from one location is very new. Many agency reps have a lot to do and little time to do it. Google taking the time to put all these tools in one, easy-to-access place certainly doesn’t hurt!
For further information about this topic, check out the following links:
- Google for Agencies: Agency Toolkit-Google Ads
Thanks for reading, and stay tuned for more news updates from PPC Hero!
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.