In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post .
From this site, agency reps can see examples of outstanding campaign structures and the tools used to get there. There are also training programs, including one for the Google AdWords Certification program, links to blogs and newsletters, and even a toolkit containing tools that can aid in increasing the success of client accounts.
It’s important to note that while none of the components of Google for Agencies are new, the fact that they are all now accessible from one location is very new. Many agency reps have a lot to do and little time to do it. Google taking the time to put all these tools in one, easy-to-access place certainly doesn’t hurt!
For further information about this topic, check out the following links:
- Google for Agencies: Agency Toolkit-Google Ads
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