Now Available: Bid Optimization For High Valued Conversions

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing |

Previously in AdWords you could set bid strategies that focused on conversions at the campaign level, as seen below:

PPC Bidding

Conversion Bidding

Now, AdWords allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.

Conversion Optimization Report

What Does This Mean For You?

Let’s say for example your site is tracking sales and free catalog sign-ups. If you were using conversion optimization bidding, then the bids would change no matter which type of conversion the user performed. Now, if you want to break down your bidding to only change based on the sales conversion you will be able to do so.

In order to utilize this strategy you must set up your conversions for optimization. When setting up conversion tracking, if you enable this setting you will have a “conversion (opt.)” column for your AdWords statistics, and when you set up conversion optimization bidding strategies, they will use just these type of conversions when optimizing your bids.

Related PPC Hero Posts:

What are the differences in CPA bidding and enhanced cost-per click bidding? Jake Fairclough, Account Manager, explains the difference between the two.

What else is there to know about CPA bidding? Kristina McLane explains how to succeed using CPA bidding.

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


Enter your email address below.