Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October.
Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of making brands better.
Hear two innovative sessions that will enlighten your outlook on human behavior and machine learning.
Luck And Irrationality Matter Too: The hidden costs of living in a world where we have to pretend everything makes sense.
This session will cover Sutherland’s journey through the strange world of decision making and the astonishing lessons for all aspects of life and business.
Alchemy author, Rory Sutherland, whose TED Talks have been viewed nearly 7 million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
AI & Machine Learning Tools from Google, Facebook & Amazon
Machine learning and artificial intelligence used to be reserved for those with programming skills. Now, major platforms are starting to integrate powerful and easy to use tools based on machine learning. In this session, learn how to implement and effectively utilize AI tools that provide significant value and insight.
Andrew Van Aken works within the analytics department. He is focused on applying machine learning to marketing applications including image recognition of creative assets, topic modeling of product reviews and utilizing neural networks to predict customer churn.
Don’t miss this opportunity to learn from the brainpower behind one of the largest global advertising agencies in the world.