Google, Facebook, Amazon, etc. are giving digital marketers what Socrates would call a “superficial truth”. The data sets are incomplete.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms. This month is focused on Google, Microsoft, and Facebook.

One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.

One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.

One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention.

One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.

For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.

Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips.