How to retarget iOS users who opted out from tracking and minimize the effects of the latest iOS 14 update on your Facebook pay-per-click campaigns.

An easy to follow guide to the world of online digital marketing certifications, as well as an explanation of their value to both beginners and professionals.

Be on the lookout for these Google Ads updates. Learn how to apply advanced marketing strategies for your next Google ads campaign optimization.

Learn about strategies and tactics specific to the YouTube Advertising platform on key areas of creative, targeting, bid type, and placement.

What are the top five trends in PPC advertising in 2021? Find out which strategies were most efficient, profitable and which ones will stick in 2022.

The highly anticipated Top 25 Most Influential PPC Experts list is back. Check out who made the cut in 2021!

Using AI in social media marketing helps collect data, personalize campaigns, analyze user behavior, automate tasks, analyze data and perform cognitive tasks.

What’s the difference between Amazon PPC and Google AdWords? Find out about the pros and cons of both tools and start using them for your PPC ad campaigns.