Learn how utilizing customer lifetime value helps you to identify who your current best e-commerce customers are and how to use PPC to find more of them.

What is a localized PPC campaign? What is its value, and how do you best optimize it? Dive into top-level tips for maximizing results and minimizing waste.

PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.

Use these three Facebook metrics to understand your ad performance - Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking.

Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.

Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.

Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.

Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.