This guide will discuss how you can utilize Google Ads to test a page before you embark on a costly long-term SEO campaign. Read on to learn more about Google Ads and how to take advantage of the platform to support your next SEO campaign.

The world as we emerge from Covid-19 will require marketers to think and act differently, use past learnings and follow current trends to devise new strategies.

Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion.

From bots to click farms, fraudsters use a variety of vehicles to perform click fraud. Discover the five main types of click fraud affecting PPC campaigns.

Set up your agency’s own PPC data warehouse for cross-channel reporting and push optimization changes back to the ad networks.

In today’s digital world we continue to evolve into more automation and smart bidding. Here are the results of a keyword match type consolidation test.

Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.

A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.