One Small Step for adCenter

MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these negative keywords are applied to every campaign. This is a helpful step forward for adCenter.

Keep in mind that you will not be able to access your adCenter account for up to 14 hours during the upgrade.

What should you do on Monday when you get in to work? Your negative keywords will still be applied at the account level and if this works well for you, then you don’t have to do anything (just drink your coffee and get your week started). However, if you’d like to be more targeted as to which search queries you’re voluntarily removing your ads from, then you should dig into your adCenter account and set up negative keywords for each campaign, and remove those negative keywords within your account settings (then drink your coffee).

To learn more about negative keywords, check out our earlier post!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


Enter your email address below.