One Week Left to Save 25% at Hero Conf London!

By Nate Hollander | @HeroConf | Director of Events at Hanapin Marketing


Don’t Miss Discounted London Tickets

You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul’s at 25% off the conference price. But time is running out. We’ve sold over 50% of our seats and Early Bird rates expire at midnight BST on 29 July. Act now to ensure your seat at London’s Only All-PPC Event, before it’s too late.

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The Return of the Hero Conf Advanced Track

We’re finishing up one of our most innovative and inspiring All-PPC agendas yet. And we’re excited to announce that the Hero Conf Advanced Track has returned. Don’t miss your chance to dive even deeper into the most pressing issues facing paid search experts today. Advanced sessions include:

  • Advanced: How to Solve the Facebook Conversion Conundrum
  • 4 Advanced Search Query Focused Techniques You Must Be Using in Your Shopping Campaigns
  • Advanced: The Definitive Framework for Bidding in AdWords
  • Advanced: Increasing You ROI with High Velocity Testing and Micro-Segments
  • Advanced Scripts and Automation for Search + Social
  • Advanced Multilingual PPC Campaigns
  • And more!

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Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.