Our Donation- Thanks to You!

We at Hanapin and PPC Hero can talk paid search strategies until we’re blue in the face. But, every now and then, we need to stop to be thankful for the great people and circumstances in our lives.

Last month, we decided to donate to charity for every new PPC Hero or Hanapin follower. Well, May has come to a close, and we gained 407 new followers! We want to thank everyone who helped us by following, voting, and retweeting! Now, we originally committed to donating $.25 for every new follower, but we are going to double it! And our readers have voted- our donation will be heading to the American Cancer Society.

American Cancer Society

Giving back has always been to important to Hanapin, and we hope we can continue contributing to our community and the organizations dedicated to helping people nation-wide for many more years to come. Thank you to our loyal readers because we couldn’t do what we do without you!

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.