Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
January 11, 2008
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from these blogs. Therefore, we would like to award these blogs the PPC Hero Ally Badge of Honor!
Our PPC Hero Allies for 2007 are (in alphabetical order):
In just the last couple of weeks the team at Apollo SEM has written great articles on creating dynamic landing pages in 15 minutes, and 70 quick tips to generating more conversions in AdWords. Their articles always have a healthy dose of interesting, actionable items.
John writes detailed articles on pay-per-click management, as well cross-referencing your PPC with other marketing strategies. This year he has written articles on meshing your SEO & PPC efforts; and using PPC to test offline marketing efforts. Great stuff.
Testing. Testing. Testing. The crew at Mind Valley Labs writes articles enmeshed with split testing results. Their articles are great because they give you the hard facts; the performance results. We are always preaching the benefits of split testing, and Mike and Vishen consistantly demonstrate how important it is!
We read Gordon’s blog frequently because he writes very thoughtful articles on PPC management. Gordon covers almost every aspect of the PPC realm so it’s exciting to check his blog because you never know what he’s going to be writing about.
Dave Davis of Red Fly frequently posts great articles that you need to read. Dave touches in a wide variety of SEM topics (SEO, PPC, social media, analytics) and his PPC articles are some of the best around.
I can’t lie: these guys are smart. Alan’s articles on PPC management often leave us dazzled and puzzled because he approaches PPC management from such an interesting point-of-view. Read, and take notes!
We like Greg Meyer’s SEM Geek because it’s a bit more light-hearted in feel (especially his choice of images), but his content is as serious as any PPC blog you’ll find. Greg’s articles are always interesting to read, and we’ve learned a thing or two from him.
And here is your PPC Hero Ally Badge of Honor!
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.