Our Greatest Hits for January!

By Joseph Kerschbaum | @@JoeKerschbaum

The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad texts.  However some people are finding their trademarked names in the display url of their competitors. While Google doesn’t allow the use of trademarked names in the actual headline or description of an ad, they do allow them in display urls. This is mainly due to site navigation and Google says if a competitor has a subdomain with a trademarked name, that is okay to use in their display url.
  • Negative keywords are super important for PPC, and it’s never a bad idea to refresh the tactics you’re using to find them.  This post explains 5 ways you can quickly research negative keywords, including search query reports, Analytics, the Google Keyword Tool, search assist and even using generic lists.
  • After reading about forum discussions which rumored Google was recommending that advertisers only use one match type in their campaigns, John wrote this post in response.  The general theme?  Those match types are there for your use, and there are valid reasons and strategies for using all match types – separate or simultaneously.
  • We want Yahoo to succeed. We don’t want Google to be the only search game in town. But this month Yahoo announced that they will be shutting down their content network distribution in Europe. Hopefully, this is a change that will strengthen them as a whole. We hope this isn’t a sign of other things to come in the future (bad things). Come on Yahoo, you can do it.

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