Our Greatest Hits for January!
February 2, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
- There are plenty of rules within google Adwords outlining the policy of advertising trademarked names in your ad texts. However some people are finding their trademarked names in the display url of their competitors. While Google doesn’t allow the use of trademarked names in the actual headline or description of an ad, they do allow them in display urls. This is mainly due to site navigation and Google says if a competitor has a subdomain with a trademarked name, that is okay to use in their display url.
- Negative keywords are super important for PPC, and it’s never a bad idea to refresh the tactics you’re using to find them. This post explains 5 ways you can quickly research negative keywords, including search query reports, Analytics, the Google Keyword Tool, search assist and even using generic lists.
- After reading about forum discussions which rumored Google was recommending that advertisers only use one match type in their campaigns, John wrote this post in response. The general theme? Those match types are there for your use, and there are valid reasons and strategies for using all match types – separate or simultaneously.
- We want Yahoo to succeed. We don’t want Google to be the only search game in town. But this month Yahoo announced that they will be shutting down their content network distribution in Europe. Hopefully, this is a change that will strengthen them as a whole. We hope this isn’t a sign of other things to come in the future (bad things). Come on Yahoo, you can do it.
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.