The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!
- Coming in at the #1 spot is Amber’s post listing 10 easy ways to optimize your PPC landing pages and increase your conversions. She discusses calls to action, minimizing your navigation, and the ever sinister “fold” just to name a few.
- Don’t get cheap on us now! Amber discusses the importance of being wary of your low bids and low budgets. If set too low, this could be the very thing that keeps your ads from showing on Google.
- Are your quality scores suffering? This post focuses on the importance of quality score and how you can improve it with a few ad text changes. Amber delivers an easy, sure fire process for analyzing and testing which ads are winners and which ones to kick to the curb!
- Many advertisers/organizations want to restructure their accounts in AdWords to be more targeted and focused. We think this is great, but move them intelligently! Joe explains how moving your keywords and ads around can effect your quality score in Google AdWords.