The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy!
PPC Hero Greatest Hits:
Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across AdWords & AdCenter. This post explores ways to better understand QS as it relates to keywords in the two PPC systems. Google has used QS for ranking keyword relevance for some time now. Dave explains the “known factors” in the elusive Google algorithm and how raising your keyword’s QS will help lower your CPC and increase your ad position. Bing has recently released their version of QS, which has a much different approach than Google’s. AdCenter QS is designed to represent how competitive your keywords are in the market place. While both Google and Bing are not giving up all of their secrets, Dave helps reveal quality tips to help move your keywords towards a healthy score to grow your account.
Vlog it up! Jessica R. shows us the ropes of PPC Management for Large Accounts with a little help from her Hanapin Marketing friends. Jessica discusses how to organize the account structure to include products, services and different demographics; keyword duplication; and competition between ad groups. How do you deal with vast amounts of data and making huge changes as well as day-to-day maintenance of a large account like a pro? It’s all covered here in video form for your viewing pleasure along with a written transcript. Give your large (and small) accounts a tune up by implementing our expert tips!
SEO Boy Greatest Hits:
Amy is movin’ on up with her post about Mobile SEO! Learn how to optimize your mobile site for the best search experience on the go. Amy walks through how to write the best Meta Data, choose the right keywords and how to format your URL to make the most of a mobile site. Want to push for your company to optimize its mobile site? Amy includes a list of benefits of Mobile SEO to show to the boss and get started! Don’t worry if you haven’t decided to start your mobile landing pages yet either – we can help you out on there too. Read Amy’s mobile SEO post on PPC Hero to help your mobile get a move on!
My post, Content Farms Just Added A Panda to their Menagerie, rounds out the top four posts for the month of May. When Google sent out “Panda,” one of the major benefits of the update was that it would eliminate the content farms. Unfortunately, this was not the case and other legitimate sites suffered. Once you recover from the Panda update, you should optimize your site to help surpass the content farms in rankings. Read this article to find out if your site is implementing the five right tactics to increase your ranking and visibility!