The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • Want to discover what aspects of the Google AdWords Quality Score are holding back your keywords? Learn how to use a reporting tool in AdWords in order to see the exact Quality Score for each keyword, and another tool that will help you determine how to improve any keyword with a low Quality Score.
  • Google Adwords is now automatically including Canada in all new campaigns.  If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting settings. We find this to be a silly change on Google’s part because it’s just one more setting that new people will forget they need to change before spending a lot of advertising dollars in an area they may not serve.
  • The holiday shopping season is upon us!  There are a myriad of PPC tactics that can be employed to boost sales, but one sure-fire way is to utilize a bidding strategy that targets the buying cycle.  And to really get things going, you can even use demographic bidding to match the right customer with the right product!
  • Some say that the only thing that stays the same is change.  And when you’re talking Quality Score, that statement couldn’t be more true.  Google unrolled another round of Quality Score changes in November that affted the “influence of ad position on CTR” and the process for how ads reach the top spots.