The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Bethany sweeps the first place spot for most trafficked October blog with her post: Yahoo! To Microsoft Transition Survival Guide. Not bad for a PPC Hero blog debut! Bethany gives a thorough and insightful breakdown of the differences between Yahoo and MSN features and explains that overall we’ll have more control over our accounts with this transition (Yahoooo!). If you haven’t had a chance to educate yourself on these differences, you’ll definitely find Bethany’s post helpful.
Jen’s blog about managing the content network in Google and Bing ranked number two in most visitors for October. Jen recounts her frustration with trying to effectively manage her content network accounts with the loss of the Adwords Placement Performance report, and we’re sure many PPCers out there have felt the pangs of that loss too. However, Bing is offering additional distribution choices, and therefore two new reports! Jen gives some great advice on how to keep managing the content network effectively with these Bing and Google changes.
Rob’s informative and genuine post ranked number three last month. He wrote from personal experience about what to do when conversion tracking doesn’t work. If you’ve run into this situation, you know it can be stressful and time consuming. But Rob makes a great point: not having conversion data makes you “take off the conversion blinders and get creative.” He explains his two recent run-ins with failed conversion tracking and what he did to keep his PPC campaigns driving sales.
Wrapping up our October leader board is Jessica with an insightful post on why you should include image ads in your display network mix. With Google now proclaiming the “content network” is called the “display network,” Jessica feels this is a prominent indicator of where Google might take the distribution network; hence the need for image ads. She offers a great comparison of one image-only ad group and one text-only ad group from one of our Hanapin accounts and how they fared. If you haven’t thought it important to include image ads in your display network campaigns, check out Jessica’s blog.