Our Greatest Hits For September 2010
October 7, 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips.
Quality score is a fundamental part of every PPC campaign, and can have a tremendous effect on your accounts performance and spend. (The two most important things, right?) A higher quality score can mean less expensive keyword bids and a higher ad position, so, it’s important to be proactive in improving your quality score. Interested in quality score tips? Check out my blog 6 Steps To Raise Your Quality Score.
Account structure is the foundation of everything PPC. Your quality score, cost, and performance depend heavily on your account’s structure. If you’re looking to build or better structure a campaign, make sure you follow Jen’s tips on Account Structure Set Up and Best Practices. Not sure that you need a restructure? Jen’s blog can help you decide if you need to make improvements.
Click-through-rate is yet another very important metric, as it takes affect on quality score, therefore affecting price and position of ads. By analyzing your various ad and keyword click-through-rate, you can see which ads and keywords are performing to par and which ones could use some help. Jenny’s post on improving your click-through-rate is very informative, including a video introduction to Google’s ad auction as well as useful tips in increasing your click-through rate.
Before creating a PPC campaign you should get to know your target market, your client’s needs, and your goals. In order to make the process easier, Erin has broken it down into steps. If you’re new to PPC or are planning a new campaign, Erin’s blog Developing a PPC Strategic Plan offers great suggestions for PPC veterans and newbies, alike.
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A Buyer Persona Based Approach to Mapping Your Customer Journey
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The Rise of The No-Click Search Results
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Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
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Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
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New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.