The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

  • As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost conversions.  These tips include keeping important design elements above the fold, limiting navigation, placing value on whitespace, utilizing barrier scanning and remembering about “coherency of design.”
  • We are always looking for great keyword research tools. We have our stable of favorites but we are certainly open to the possibilities of trying out new tools as they become available. The MSN adCenter Ad Intelligence is quite impressive. We highly recommend that you give it a spin!
  • To the benefit of everyone, Google continues to release free tools that help you expand and optimize your PPC campaigns. We have been using two of their free tools for the same purpose, so we thought we’d conduct our own Pepsi challenge: Google Ad Planner vs. AdWords Placement Tool. Which one helps expand your site targeted list better? Find out!
  • Too often people wonder why they’re not getting the leads they want when their contact form is 20 questions long and they have no call-to-action. This post describes why it’s important to have a simple contact form to lessen the risk of potential customers not submitting their information and the importance of a strong call-to-action to guide customers in the right direction on your landing page.