PPC Heroes, don’t miss the inaugural Learn with Google Classroom at Hero Conf Philadelphia! Join Google experts as they share the latest tactics, tips and tricks to help you get the most out of your paid search campaigns.
Check out the expert sessions coming your way from the Pennsylvania Convention Center, April 25-27:
Calls: Converting Customers Through Conversation
As convenient as websites and apps have made it to connect with businesses, often times, nothing beats speaking to a real person. Learn how calls strengthen the omni-channel experience for customers, and how search ads help you reach them in those moments they want to talk to you. Effectively measure calls performance to identify and optimize for your most valuable calls, and better attribute ROI back to mobile.
Automation in AdWords
There’s a real cost to campaign management, especially when it comes to the long-tail. Certain automated tools in AdWords can help you succeed in areas that are often too difficult to manage on a detailed level. Across automated bidding and Dynamic Search AdWords, learn how to get the most out of the tools in AdWords that can drive those long-tail conversions.
Conversions: Capturing and Counting Them All
A customer’s interaction with your business can be carried out across different channels: online, in your store, over the phone or across devices. This presentation will cover all of the ways to capture and count conversions – no matter where they occur. You’ll learn how to develop an end-to-end digital strategy to drive conversions across devices, online and offline, measuring each of the paths consumers can now take, and then optimizing to drive total sales across all channels.
Sensible Account Structures & Restructures in AdWords
An account restructure is possibly the most important task a PPC manager can undergo. Learn what you should think about when setting up a new account or starting one over again, and how you can put yourself in a position to succeed in the long run.
AdWords Product Manager Q&A Panel
Join Google for a candid conversation with the AdWords Product Managers behind your favorite tools, reports and features. In this interactive panel, you’ll have the chance to ask your latest AdWords questions and learn how the Google product team is addressing today’s hottest advertising topics.
We’re excited to add these fantastic sessions to an agenda packed with the most pressing issues facing PPC marketers today. Don’t miss your chance to be part of the PPC Conference of the Year. Seats are nearly sold out!