Our PPC Training is Not for the Weak-Minded
At Hero Conf we challenge you to question your best practices, to reinvent your current campaigns and to go beyond the fundamentals to implement the most advanced techniques within your accounts. We throw nearly 11 hours of PPC-specific content at you, mixed with dedicated breaks & after-hours activities to rub elbows with the industry’s finest, all within two days.
We get it…it’s a lot. You’ll be exhausted and maybe you’ll experience a social hangover, but you’ll be motivated.
You’ll be inspired, excited, connected & validated by the passion around you. You’ll be returning home with new strategies to implement, new ideas to take to your clients, new standards to strive for and new friends, mentors or partnerships. You’ll be better.
Our goal as an industry leading agency and the host of Hero Conf is to make you better. To make learning about PPC and getting better at your job not only easy, but fun and entertaining. Check out 5 sessions we are most excited to offer at Hero Conf London, all intended to simply make you better.
Unleashing the Power of Search and Social Integration
Jason Dailey | Facebook
Examine the trends in the Search and Social landscape as it relates to targeting audiences and identifying consumer intent, best-practices for integrating paid Search and Social campaigns, the latest research on the impact combining paid Search and Social efforts & paid social direct response tactics that complement and supplement paid Search campaigns (e.g. Dynamic Product Ads).
Make the Most of Your Facebook Campaigns
Laura Collins | Periscopix
Learn the advantages of running paid Facebook campaigns and how they fit into the wider marketing mix, to select the right targeting and ad formats to achieve your goals, & proven examples of winning strategies that they can execute for their own business.
Machine Learning: What is it & How Will it Shape the Future of Marketing?
Alex De Simone | Avochato
Discover the fundamental basics of AI, ML, and DL– and how they differ, the impact of these technologies on three topics: 1) Conversation and Content Analysis; 2) Data Visualization; 3) Automation of Data Collection, & examples of how the predictive nature and computational efficiency of machine learning will empower marketers.
A Seismic Shift in Shopping: Mobile is the New Desktop
Christian Scharmüller | Smarter Ecommerce
Find out best-practice tips regarding how to intelligently evaluate differences between desktop and mobile, how to make the right decision based on campaign data instead of gut feelings, and why Shopping Ads ranking has such a hefty influence on PLA performance.
User Scoring, Quantitative Personas & Precision Remarketing, Oh My!
Sayf Sharif | Seer Interactive
Understand how to create cross-session (even cross-device) audiences based on a variety of user behaviors, to target not just people that view a specific page or product, but people who have complex behaviors, like viewing more of content A than content B over 6 months, while also not subscribing to your newsletter, and having never visited your lead form, and who have never clicked on an ad before. Learn the specific steps to turn qualitative personas like “Decision Maker Debbie” into a targetable audience & code examples to make this a reality with Google Tag Manager and Google Analytics.
And ICYMI, it’s our last call to save £350 on this essential PPC training. Hero Conf London Early Bird rates expire 31 July.
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How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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